Goal #4: Creating Shareable Content
One of the signals that Google search engines look for is how much a particular content is being shared. These signals are termed as Social Signals. So for example a content will start climbing in Google Search results when Google finds that people are sharing a content and it’s happening at a variety of place, not only at Twitter or Facebook. So a goal of Smart Content is to make content shareable.
- Increase shares on Twitter and Facebook
- Get the content mentioned by people in News Posts and blogs.
- Get people review the content article or mention your post in their blogs.
- Bloggers link back to your website.
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| Source: MarketingAdept.com |
Goal #3: Reduce Bounce Rates
Bounce rate is the number of visitors to a website who exit the site after viewing only one page. Google sees this as one of signals in determining how people are liking the page. In other words how relevant a particular landing page is for the visitors can be told by the bounce rates.
Here's how smart content reduces bounce rates:
- Understand the visitors psychology of navigating the pages.
- Place strategic content at strategic places on a web page.
- Adjust font sizes and colors on a website according to the visitors action. For example, use biggest sized fonts on Call To Actions when a lead revisits a webpage. Another example, use non persuasive language for first time visitors, but when a visitor revisits the website then use more direct message.
Goal #2: Increasing User Engagement
User engagement is the phenomenon of a website user engaging more actively, deeply and frequently in using a website application. Research has shown that a user who engages more in a website is far more likely to purchase the product that the website is selling.
Example of Smart Content that increases user engagement
- Images (Infographics)
- Podcasts
- Embedded Documents, White Papers
- Presentations
- Social Media Plugins
Goal #1: Convert Lead To Sale
The number one aim of Smart Content is to persuade the prospect to buy the service or product that your website is selling.
About the Author: The article is written by Etranscriber.net an online transcriber service company. Etranscriber.net provides full range of audio and video transcription services such as Youtube Transcription, Interview Transcription and Podcast Transcription. To transcribe any video into text please visit www.etranscriber.net.
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