Tell Customers What It's Like To Work With Your Team

Just recently we discussed how one can set customer expectations at the very beginning stage of customer acquisition funneling phase. There are many techniques and methods to this. There is one particular method that really stands out and that is the sharing with your prospects what your team is like, what it is like to with you personally, how they will be interacting with your sales team etc. 

Sales person interaction on Skype

So this is getting the customer to acquaint themselves with your business before they partner with you.Statistics show that most customers search online for product reviews and research company information before hiring a company. A customer might contact you and ask you for a quotation. Even after providing the best quotation or the lowest prices it does not necessarily mean they will hire you.

Why acquaint your customers with your team?

This is where your brand can differentiate itself from other dozens of competing vendors. Customers select a service vendor based on 'trust'. If they trust you they will come to you. Or if they 'perceive' that you are trustworthy then they are likely to choose your services over another.

Getting your customers to know your team from very early on in the game can be a key differentiating factor.

How to go about it?

Example 1:

At Etranscriber.net we have a team of highly skilled, qualified and competitive transcriptionist. So when a customer contacts us we ask them if they would like to interact with our team. The invite for interaction is given via Skype Video. If they agree then it creates a fantastic opportunity for them to meet your team face to face, get to know them. And for our team it’s a fantastic opportunity for your to convert secure the sale. Just remember at any time during the video conference to not to oversell and over promote your service. 

Be precise, be gentle, give our tid bits of information every now and then. If the customer insists then it may be alright to share more details subject to a company's policy. And if you want to create that wow factor contact the customer with a follow-up email mentioning that the video conference that you had was helpful to them, and if they have any queries for you they are free to ask clear their doubts. And why not attach a video transcript of the conversation that you had over Skype. This showcases your strength as a video transcription service company.

Example 2

Offer a Free trial to your leads: Notice when you go to the shopping mall, especially in the bakery or in the farmers market they offer you a piece of cheese or a cookie or fruits to taste. It's because shopkeepers and sellers know the power of a free trial. It's a fact that you are more likely to purchase their product if you have tried their product. 

There are two kinds of trails. One is paid trail and the other is a free trial. Free trials are always better since customers are more likely to opt to free trial as there is no risk for them. It creates an opportunity for your customers who take a free trial of your service to get to know you. Online businesses can create an excellent trial landing page. Here are some excellent examples of landing pages.  Here is another example by Marketingexperiement.com on the effect of offering free trial offers.

About The Author

Etranscriber.net is an typing services. One of the many services that we specialize in is interview transcriber service which we offer to journalists, university students and researchers, motivational speaker and coaches etc. looking to transcribe mp3 interview into text. We offer discounted services who have several hours worth of digital materials to transcribe. For more information visit our website. We can also be reached on Twitter @Etranscriber.