4 Powerful Reasons Why You Must Add A Podcast

Podcast can drive extra traffic and it can work like a magnet which stores your brands names in a readers mind. 

Here are 7 reasons why you must have a podcast on your website:

 

 

1. A Podcast is More Captivating For The Audience:

Audience readers love to listen to someone instead of read the generic text. Listening is so much better than reading. Here is an example. Imagine for one second you just visited a website which was offering some information that you were looking for. All the content is written in text and it has all the information you need. Now, you visit another website which has the same information, the same quality of information but in an audio format. The audio format is Podcast. And you listen to it.

So which one would you prefer? It's very likely that you would prefer accessing the information through the audio podcast rather than read the whole text. The audio principle works similarly for YouTube and the entire Television and for that matter any video, any movie, any video presentation. You will always find listening and viewing video more captivating than reading.  Podcast gives your website visitors and subscribers the pleasures of listening to you. Isn’t that awesome?

2. Podcast Increases Product Sales:

Digital marketers, SEO specialists, Business coaches, mentors and entrepreneurs have always understood the power of adding interesting content to a website. Adding interesting content, relevant content, content which makes your brand look different viz a viz to your competitor will always convert potential users to actual buyers.

Podcast is one powerful medium that you as  a website owner or a blogger or a product seller can make use. There are several other medium which marketers and sellers use in digital world to increase website sales. Some of these are the use of digital banners for display ads, making product information on YouTube Videos, adding a catalog in PDF format etc etc.  Podcast too are a part of this ever growing list.

Here are some tips on how to use a podcast to increase product sales:

1. Introduce your products on a Podcast
2. Invite guest on podcast show to review your product.
3. Ask other podcasters in your network to showcase your product.
4. Get invited to other podcasters blogs and then mention your product.
5. Review a niche level product of a small to a medium size company. Tell them that you review their product. If they like the review they will go out and spread the word and in turn will increase traffic to your website.

3. Podcast Can Be Used To Make Sale Pitches:

Podcasts can do wonders for your sales funnel if done properly. You must know your product well and what triggers converts a prospect into a buyer. Create a product for each of your products and include relevant product pitches and triggers and then see the magic. Prospects will start funneling into your sales process and ultimately on to your successful order placement page.  There are several ways a prospect will enter into the funnel. They might have read an interesting blog article written by you and now they are curious about your product, or they could have seen a YouTube video that you posted where you mentioned what your company sells, or they heard from someone about your excellent services and they want to try it too. Podcast is another of these methods, the sales funnel methods that can add to your sales. Make a product pitch in a Podcast show and increase the probability of your prospects ending up with you as your esteemed customer.

4. Add More Content To A Page With a Podcast Transcript:

Podcasts can be converted to text. Now the question is why would you want to transcribe the Podcast in first place?

Here are some reasons why you should:

1. After transcription, the transcription service will provide you a Podcast Transcript. Transcripts can be embedded on your blog or webpage. It makes a webpade look good and adds a touch professionalism.Here is a example of a PDF audio transcript for your perusal.
2. Transcripts are easily ready by search engines such as Bing, Yahoo and Google. Podcast are still hard to read, or listen to. (YouTube is more crawlable because of Google's speech recognition technology which can understand speech).Podcast transcript will add to your SEO efforts.
3. Podcast transcripts partially separated and then used as citations, blog mentions and for tweeting interesting portions of the podcast.
4. Podcast Transcripts are a faster way to go through the entire Podcast. Listening is time consuming.

Here is a Sample Transcript by Etranscriber.net Transcription Services

You can hire a professional who can do this for you as typing the podcast into text can be a time consuming affair. Here is recommended podcast transcription services that will convert any podcast into text accurately and at excellent prices.

4. It's Easy and Cheap To Get Started With A Podcast:

All you need is a mic, a recording software such as Audacity ( it's free) and a laptop or a desktop computer. You are ready to go. Here is an article by Bufferapp which explains step by step on how to get started with a podcast.   

Hope you guys enjoyed my post. This is George, now signing off. Till next time. Thanks! Adios! Tchau!

About the Author:

George Huang is an highly experienced professional transcriptionist working with Etranscriber.net Transcription Services. George loves to write articles when he is bored and loves to learn new techniques of digital marketing. He specializes in transcribing podcasts and webinars. You can receive a podcast transcription quote directly for converting any Podcast to text.

We look forward to hearing from you. Like, share and comment below to share your views and opinions on why businesses should add a podcast.

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